With over 15 years in the industry, Bernardo Vasconcelos began his career in Brazil alongside his mother before moving to the US at 18 to refine his craft in New York and Los Angeles, continuing his education across Europe and Brazil. After identifying a gap in London’s luxury hair scene, he founded BCO London, now one of the UK’s most prestigious salons. Internationally recognised for his Brazilian Balayage and Contour techniques, featured in publications such as Forbes and British Vogue, Bernardo now works globally, hosting clients and masterclasses across cities like New York, Dubai, and Kuwait. His approach, shaped by his Brazilian-Italian roots and international experience, remains focused on one goal: making every client feel confident and exceptional.